SRMT 305 - Sports and Recreation Event Management

Credit Hours: 3
Lecture Hours: 3
Laboratory (or Other) Hours: 0

Prerequisite(s): SRMT 130 or EVNT 110
Restriction(s): None

Corequisite(s): None

This course will explore the process of the design and implementation of recreational and sporting events. This process will include discussion pertaining to the planning, development, management, and implementation of these events. Specific attention will be given to the facility needs, financing, marketing, and various operational (set-up, staffing, production) aspects of hosting recreational and sporting events. The course will require additional student attendance at functions outside of the normal class period.

Student Learning Outcomes of the Course:

List and describe the professional knowledge, skill, and traits needed for event management careers.
Compare and contrast sport vs. non-sport events.
List and describe examples of sport tourism.
Complete conceptualization, goals, objectives, and planning timeline for a recreational or sporting event.
Identify and assess staffing requirements, resources, organization, and management needs fora recreational or sporting event.
Identify and define the sections of an event budget.
Design a budget for an example recreational or sporting event, and analyze financial impacts of event modifications.
Explain the benefits of event sponsorship and identify strategies for securing sponsorship.
Identify and describe the characteristics of an effective event marketing strategy.
Design marketing, media promotion, and media relations resources for a sample event.
List and describe legal obligations of event contracts.
Describe and define the process of event risk assessment.
List and describe fundamental event risk management considerations.
Assess potential event risks and develop a risk management plan to address the identified risks.
List examples and explain the purpose of event support services.
Analyze event day management needs and develop strategies to address identified needs.
List and describe methods of post-event evaluation, sponsor recognition, and media coverage.
Develop a post-event action plan for a sample event.