EVNT 110 - Introduction to Event Management

Credit Hours: 3
Lecture Hours: 3
Laboratory (or Other) Hours: 0

Prerequisite(s): None
Restriction(s): None

Corequisite(s): None

This course is designed to provide an introduction to the principles of event management. A conceptual framework will be developed through definitions, models, and the utilization of case studies. The planning, development, management of meetings, expositions, events and conventions will be addressed. Specific topics will include RFP’s, budgeting, site selection, sponsorship, hotel and vendor negotiations, hotel and vendor contracts, event marketing, and on-site set up and registration. Upon successful completion of this course the student will possess the foundational knowledge of the meetings and events industry which will serve as the groundwork to all subsequent classes in the Event Management major.

Student Learning Outcomes of the Course:

Identify the multiple career opportunities in meetings event management
Classify the types of meetings and events
Describe the various types of event setups and layouts
Explain the role and importance of staff, volunteers, and sponsors
Relate current news items and events to course content
Recognize and apply available and emerging technologies
Adhere to classroom policies and demonstrate/exhibit professional behavior