First Semester - Rhetorical Track

• ENGL 100 - Composition I Credit Hours: 3
• CITA 110 - Introduction to Software Applications Credit Hours: 3
• COMM 101 - Intro to Communication Credit Hours: 3
• PSYC 100 - Introductory Psychology Credit Hours: 3
• MATH 115 - Statistics Credit Hours: 3
• UNIV 100 - First Year Seminar  Credit Hours: 1 or UNIV 101 - Student Success   Credit Hours: 3

Second Semester - Rhetorical Track

• COMM 250 - Applied Research Methods Credit Hours: 3
• COMM 199 - Research Communication Credit Hours: 1
• ENGL 200 - Composition II Credit Hours: 3
• COMM 100 - Public Speaking Credit Hours: 3
• PSYC 220 - Social Psychology Credit Hours: 3
• General Education Elective: 23UC  or 23WG  Credit Hours: 3 

Third Semester - Rhetorical Track

• LITR 100 - Introduction to Literature Credit Hours: 3
• COMM 120 - Audio & Video Production I Credit Hours: 3
• COMM 310 - Argumentation and Debate Credit Hours: 3
• General Education Elective: 23AR  or 23WL  Credit Hours: 3
• General Education: 23NS/23RE  Credit Hours: 3-4

Fourth Semester - Rhetorical Track

• COMM 201 - Intercultural Communication Credit Hours: 3
• COMM 299 - Field Experience Credit Hours: 1
• CITA 140 - Introduction to Programming I Credit Hours: 3
• General Education: 23DV  Credit Hours: 3
• Lower-level Elective Credit Hours: 3

Fifth Semester - Rhetorical Track

• ARTS 250 - Graphic Design Credit Hours: 3
• BUSI 245 - Principles of Marketing Credit Hours: 3
• ENGL 305 - Creative Nonfiction Credit Hours: 3
• COMM 320 - User-Generated Content Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Sixth Semester - Rhetorical Track

• LITR 3XX - Any Literature 300 Credit Hours: 3
• COMM 399 - Field Internship Credit Hours: 3
• CITA 355 - Social Media Credit Hours: 3
• COMM 330 - Digital Literacy and Transmedia Production Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Seventh Semester - Rhetorical Track

• COMM 315 - Accessibility Credit Hours: 3
• CITA 330 - Web Publishing Credit Hours: 3
• CITA 365 - Multimedia Publishing & Design Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3
• Lower-level Elective Credit Hours: 3

Eighth Semester - Rhetorical Track

• COMM 499 - Senior Internship Credit Hours: 12
• Lower-level Elective Credit Hours: 3

Minimum Total Credit Hours: 123 - 126 (Advisement Option: Rhetorical)

First Semester - Organizational Track

• ENGL 100 - Composition I Credit Hours: 3
• CITA 110 - Introduction to Software Applications Credit Hours: 3
• COMM 101 - Intro to Communication Credit Hours: 3
• PSYC 100 - Introductory Psychology Credit Hours: 3
• MATH 115 - Statistics Credit Hours: 3
• UNIV 100 - First Year Seminar   Credit Hours: 1: or UNIV 101 - Student Success   Credit Hours: 3

Second Semester - Organizational Track

• COMM 250 - Applied Research Methods Credit Hours: 3
• COMM 199 - Research Communication Credit Hours: 1
• ENGL 200 - Composition II Credit Hours: 3
• COMM 100 - Public Speaking Credit Hours: 3
• PSYC 220 - Social Psychology Credit Hours: 3
• General Education Elective: 23UC  or 23WG  Credit Hours: 3 

Third Semester - Organizational Track

• LITR 100 - Introduction to Literature Credit Hours: 3
• COMM 310 - Argumentation and Debate Credit Hours: 3
• General Education Elective: 23AR  or 23WL  Credit Hours: 3
• General Education: 23NS/23RE  Credit Hours: 3-4
• General Education 23SS: ECON 110 - Introductory Microeconomics  or ECON 120 - Introductory Macroeconomics  Credit Hours: 3

Fourth Semester - Organizational Track

• COMM 201 - Intercultural Communication Credit Hours: 3
• HUMN 180 - Ethics Credit Hours: 3
• ENGL 230 - Applied Grammar Credit Hours: 3
• COMM 299 - Field Experience Credit Hours: 1
• General Education: 23DV  Credit Hours: 3 
• Lower-level Elective Credit Hours: 3

Fifth Semester - Organizational Track

• ENGL 210 - Technical Writing Credit Hours: 3
• BUSI 245 - Principles of Marketing Credit Hours: 3
• BUSI 345 - Risk Management and Insurance Credit Hours: 3
• COMM 300 - Organizational Communication Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Sixth Semester - Organizational Track

• BUSI 320 - Professional Communications Credit Hours: 3
• COMM 399 - Field Internship Credit Hours: 3
• CITA 355 - Social Media Credit Hours: 3
• COMM 330 - Digital Literacy and Transmedia Production Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Seventh Semester - Organizational Track

• COMM 315 - Accessibility Credit Hours: 3
• COMM 380 - Systems & Theories Credit Hours: 3
• PSYC 300 - Organization Psychology Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3
• Lower-level Elective Credit Hours: 3

Eighth Semester - Organizational Track

• COMM 499 - Senior Internship Credit Hours: 12
• Lower-level Elective Credit Hours: 3

Minimum Total Credit Hours: 123 - 126 (Advisement Option: Organizational)

SUNY General Education Requirement

Students should be aware that GE requirements vary by degree type. Some majors require additional categories and/or credits. Consult with your academic advisor for program-specific information; for more information, visit: General Education  

General Education Categories and Abbreviations (in alphabetical order): 

Program Learning Outcomes

Graduates of the Applied Communications BS program should be able to:

• Students will be able to communicate effectively in oral, written, and / or multiple-media modes in ways that are rhetorically appropriate for the purpose and audience.
• Students will be able to locate, evaluate, synthesize, and apply information from a variety of sources to problems and / or challenges within the field of communications.
• Students will demonstrate proficiency with a variety of multimedia tools.
• Rhetorical Track:
  • Students will be able to create and apply communication solutions to meet clients’, companies’, or service providers’ goals in areas such as marketing, outreach, and / or education.
• Organizational Track:
  • Students will be able to apply systems-thinking solutions to challenges within and between organizations, jurisdictions, and / or communities.