First Semester - Rhetorical Track

• ENGL 100 - Composition I Credit Hours: 3
• CITA 110 - Introduction to Software Applications Credit Hours: 3
• COMM 101 - Intro to Communication Credit Hours: 3
• PSYC 100 - Introductory Psychology Credit Hours: 3
• MATH 115 - Statistics Credit Hours: 3
• UNIV 100 - First Year Seminar  Credit Hours: 1 or UNIV 101 - Student Success   Credit Hours: 3

Second Semester - Rhetorical Track

• COMM 250 - Applied Research Methods Credit Hours: 3
• COMM 199 - Research Communication Credit Hours: 1
• ENGL 200 - Composition II Credit Hours: 3
• COMM 100 - Public Speaking Credit Hours: 3
• PSYC 220 - Social Psychology Credit Hours: 3
• General Education  (GE 4 or 5) Credit Hours: 3 

Third Semester - Rhetorical Track

• LITR 100 - Introduction to Literature Credit Hours: 3
• General Education  (GE 8 or 9) Credit Hours: 3 
• General Education  (GE 2, Lab Science) Credit Hours: 3-4 
• COMM 120 - Audio & Video Production I Credit Hours: 3
• COMM 310 - Argumentation and Debate Credit Hours: 3

Fourth Semester - Rhetorical Track

• COMM 201 - Intercultural Communication Credit Hours: 3
• General Education  (GE6) Credit Hours: 3
• COMM 299 - Field Experience Credit Hours: 1
• CITA 140 - Introduction to Programming I Credit Hours: 3
• Lower-level Elective Credit Hours: 3

Fifth Semester - Rhetorical Track

• ARTS 250 - Graphic Design Credit Hours: 3
• BUSI 245 - Principles of Marketing Credit Hours: 3
• ENGL 305 - Creative Nonfiction Credit Hours: 3
• COMM 320 - User-Generated Content Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Sixth Semester - Rhetorical Track

• LITR 3XX - Any Literature 300 Credit Hours: 3
• COMM 399 - Field Internship Credit Hours: 3
• CITA 355 - Social Media Credit Hours: 3
• COMM 330 - Digital Literacy and Transmedia Production Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Seventh Semester - Rhetorical Track

• COMM 315 - Accessibility Credit Hours: 3
• CITA 330 - Web Publishing Credit Hours: 3
• CITA 365 - Multimedia Publishing & Design Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3
• Lower-level Elective Credit Hours: 3

Eighth Semester - Rhetorical Track

• COMM 499 - Senior Internship Credit Hours: 12
• Lower-level Elective Credit Hours: 3

Minimum Total Credit Hours: 123 - 126 (Advisement Option: Rhetorical)

First Semester - Organizational Track

• ENGL 100 - Composition I Credit Hours: 3
• CITA 110 - Introduction to Software Applications Credit Hours: 3
• COMM 101 - Intro to Communication Credit Hours: 3
• PSYC 100 - Introductory Psychology Credit Hours: 3
• MATH 115 - Statistics Credit Hours: 3
• UNIV 100 - First Year Seminar   Credit Hours: 1: or UNIV 101 - Student Success   Credit Hours: 3

Second Semester - Organizational Track

• COMM 250 - Applied Research Methods Credit Hours: 3
• COMM 199 - Research Communication Credit Hours: 1
• ENGL 200 - Composition II Credit Hours: 3
• COMM 100 - Public Speaking Credit Hours: 3
• PSYC 220 - Social Psychology Credit Hours: 3
• General Education  (GE 4 or 5) Credit Hours: 3 

Third Semester - Organizational Track

• LITR 100 - Introduction to Literature Credit Hours: 3
• General Education  (GE 8 or 9) Credit Hours: 3
• General Education  (GE 2, Lab Science) Credit Hours: 3-4
• COMM 310 - Argumentation and Debate Credit Hours: 3
• ECON 100 - Introductory Macroeconomics   Credit Hours: 3 or ECON 110 - Introductory Microeconomics   Credit Hours: 3

Fourth Semester - Organizational Track

• COMM 201 - Intercultural Communication Credit Hours: 3
• General Education  (GE 6) Credit Hours:3 
• HUMN 180 - Ethics Credit Hours: 3
• ENGL 230 - Applied Grammar Credit Hours: 3
• COMM 299 - Field Experience Credit Hours: 1
• Lower-level Elective Credit Hours: 3

Fifth Semester - Organizational Track

• ENGL 210 - Technical Writing Credit Hours: 3
• BUSI 245 - Principles of Marketing Credit Hours: 3
• BUSI 345 - Risk Management and Insurance Credit Hours: 3
• COMM 300 - Organizational Communication Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Sixth Semester - Organizational Track

• BUSI 320 - Professional Communications Credit Hours: 3
• COMM 399 - Field Internship Credit Hours: 3
• CITA 355 - Social Media Credit Hours: 3
• COMM 330 - Digital Literacy and Transmedia Production Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3

Seventh Semester - Organizational Track

• COMM 315 - Accessibility Credit Hours: 3
• COMM 380 - Systems & Theories Credit Hours: 3
• PSYC 300 - Organization Psychology Credit Hours: 3
• Upper-level Restricted Elective Credit Hours: 3
• Lower-level Elective Credit Hours: 3

Eighth Semester - Organizational Track

• COMM 499 - Senior Internship Credit Hours: 12
• Lower-level Elective Credit Hours: 3

Minimum Total Credit Hours: 123 - 126 (Advisement Option: Organizational)

SUNY General Education Requirement

Students who intend to receive AA, AS, or baccalaureate degrees must satisfy SUNY and campus General Education (GE) requirements to graduate. Students should be aware that GE requirements may vary by academic program. Consult with your academic advisor for program-specific information; for general information: General Education  

AAS and AOS degree students may not be required to fulfill General Education (GE) requirements; however, any student who may wish to transfer should complete as many GE courses as possible. Consult with your academic advisor.

Program Learning Outcomes

Graduates of the Applied Communications BS program should be able to:

• Students will be able to communicate effectively in oral, written, and / or multiple-media modes in ways that are rhetorically appropriate for the purpose and audience.
• Students will be able to locate, evaluate, synthesize, and apply information from a variety of sources to problems and / or challenges within the field of communications.
• Students will demonstrate proficiency with a variety of multimedia tools.
• Rhetorical Track:
  • Students will be able to create and apply communication solutions to meet clients’, companies’, or service providers’ goals in areas such as marketing, outreach, and / or education.
• Organizational Track:
  • Students will be able to apply systems-thinking solutions to challenges within and between organizations, jurisdictions, and / or communities.