BUSI 120 - Business Communications

Credit Hours: 3
Lecture Hours: 3
Laboratory (or Other) Hours: 0

General Education Code(s): 23OC

Prerequisite(s): None
Restriction(s): None

Corequisite(s): None

This is a course offering based on the importance of effective communications, oral and written, in the dynamic environment of today’s business. The subject matter encompasses the study and practical experience in writing effective business communications and presentations. Both phases are developed through planning of each communication to reinforce the art of persuasion, articulate expression, style, and use of psychological insight.

Student Learning Outcomes of the Course: The General Education requirement for Oral Communication is satisfied by BUSI 120. To meet this General Education requirement, students will be able to:

demonstrate the communication process, writing process, functions and principles of effective business communications;
identify the terminology used in the business field;
produce coherent messages transmitted across the most effective and efficient mode of communication;
demonstrate coherent college-level oral communication that informs, persuades, or otherwise engages with an audience;
evaluate oral communication for substance, bias, and intended effect; and
demonstrate the ability to revise and improve oral communication.