HOSP 215 - Hospitality Marketing

Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): None

Restriction(s): None

Corequisite(s): None

This course provides students with an overview of basic marketing and sales principles and their application to the hospitality industry. This applied marketing approach to the sales and marketing of the hospitality industry and its specialized products provides students with specific industry methods, trends, and attitudes required to successfully market and sell within the hospitality industry. The major components are reviewed, including industry marketing definitions, principles, and sales tools.

Student Learning Outcomes of the Course:

1. Define terminology commonly used in marketing and sales
2. Discuss the evolution of marketing approaches
3. Understand relevant consumer segmentation
4. Identify internal and external forces impacting marketing strategy
5. Demonstrate a working knowledge of the personal sales process
6. Execute each step in the sales process
7. Recognize and apply available and emerging technologies
8. Adhere to classroom policies and demonstrate/exhibit professional behavior