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May 21, 2024
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2019 - 2020 College Catalog [ARCHIVED CATALOG]
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BUSI 255 - Advertising Credit Hours: 3 Lecture Hours: 3 Laboratory Hours: 0
Prerequisite(s): BUSI 245 or HOSP 215 or permission of the instructor
Restriction(s): None
Corequisite(s): None
Advertising as a tool in the marketing of products and services is studied. The course provides the fundamentals of advertising and an examination of the decision sequence framework that a marketing manager would follow in the development of an effective advertising campaign.
Student Learning Outcomes of the Course:
- Understand the basic terms and concepts involved in sound marketing and advertising planning.
- Demonstrate the sequence of steps involved in the planning, development and management of an advertising campaign.
- Demonstrate the kinds of decisions that must be involved in the course of an effective campaign development.
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