SRMT 345 - Marketing for Sports Professions

Credit Hours: 3
Lecture Hours: 3
Laboratory (or Other) Hours: 0

Prerequisite(s): ACCT 115, ENGL 100, and SRMT 130
Corequisite(s): None
Restriction(s): None

This course is designed to familiarize the student with the marketing of, and marketing through, sports related ventures. It will build upon the traditional marketing mix and introduce six other components pertinent to sports and event marketing. The course will introduce the need for understanding marketing research and segmentation, marketing strategy, including branding, as well as the role of sponsorships, licensing venue, and event marketing.

Student Learning Outcomes of the Course:

demonstrate knowledge about the significance, and the interactive impact, of the ten P’s of the sports marketing mix
be able to explain the correlation between a sports product and the five strategic steps of the marketing planning process
describe the standard bases of market segmentation
be able to apply research methods and approaches most often associated with sports marketing
be able to apply marketing techniques to complement event planning
be able to identify and provide examples of product positioning, image, and branding, and their role in sport marketing