BUSI 260 - Retailing

Credit Hours: 3
Lecture Hours: 3
Laboratory (or Other) Hours: 0

Other Course Attribute(s): AATE, APPR, BUSI, GMCM, ITTE, PREL

Prerequisite(s): BUSI 245 or HOSP 215 or permission of the instructor
Restriction(s): None

Corequisite(s): None

The study and analysis of retailing are the major content areas of this course. The analysis includes types of institutions, store location, layout, organization, buying and merchandising techniques, retail advertising and promotion, operation and control methods, and a survey of retailing opportunities.

Student Learning Outcomes of the Course:

Identify the functions, principles, concepts, and skills of effective retailing physical and online..
Relate the terminology used in retailing across platforms.
Apply realistic decision making in retailing situations
Identify yhe practical and ethical skills and abilities needed/demanded by today’s retailing organizations.
Explain consumer behavior as it relates to modern retailing.
Classify the structures of retailing enterprises.