BUSI 245 - Principles of Marketing

Credit Hours: 3
Lecture Hours: 3
Laboratory (or Other) Hours: 0

Other Course Attribute(s): AATE, APPR, BUSI, GMCM, ITTE, PREL

Prerequisite(s): None
Restriction(s): None

Corequisite(s): None

This course focuses on marketing and methods with emphasis on the planning, pricing, promoting, and distributing of products and services to consumers. Topics include marketing functions and institutions, marketing methods, and policies.

Student Learning Outcomes of the Course:

Define product, price, place, and promotion in the marketing mix
Identify the marketing process by which products are planned, priced, promoted, and distributed
Determine pricing policies and objectives, make cost-related judgments
Explain the buying behavior of both consumers and businesses
Distinguish between goods and services
Evaluate distribution channels