BUSI 255 - Advertising

Credit Hours: 3
Lecture Hours: 3
Laboratory (or Other) Hours: 0

Other Course Attribute(s): AATE, BUSI, GMCM, ITTE

Prerequisite(s): BUSI 245 or HOSP 215 or permission of the instructor
Restriction(s): None

Corequisite(s): None

Advertising as a tool in the marketing of products and services is studied. The course provides the fundamentals of advertising and an examination of the decision sequence framework that a marketing manager would follow in the development of an effective advertising campaign.

Student Learning Outcomes of the Course:

Understand the basic terms and concepts involved in sound marketing and advertising planning.
Demonstrate the sequence of steps involved in the planning, development and management of an advertising campaign.
Demonstrate the kinds of decisions that must be involved in the course of an effective campaign development.