2018-2019 College Catalog [ARCHIVED CATALOG]
Marketing - AAS
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SUNY Curriculum Code: 0633
Academic Requirements
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Minimum Total Credit Hours = 61
Program Learning Outcomes
A graduate of the Marketing - AAS program should be able to:
- Prepare financial statements and maintain accounting records.
- Demonstrate in-depth knowledge of the different types of accounts (assets, liabilities, equities, revenues, and expenses) and be able to compare proprietorship, partnership, and corporation accounting procedures.
- Generalize and discriminate among current American business practices, including: production marketing, finance, and human resource management.
- Demonstrate fundamental problem-solving skills related to finance and business.
- Produce coherent texts within common college-level written forms; demonstrate the ability to revise and improve such texts; research a topic, develop an argument, and organize supporting details; develop proficiency in oral discourse; evaluate an oral presentation according to established criteria.
- Demonstrate familiarity with the organization and operation of American banking and financial institutions, sources of funds, the practical aspects of money, and short- and long-term credit for business.
- Apply marketing methods and policies with an emphasis on planning, pricing, promoting, and distributing products and services to consumers.
- Demonstrate understanding of the impact of individual economic decisions, and the major arguments and considerations that influence government as it attempts to intervene in the market system.
- Discuss corporate power, labor unions, poverty and wealth, government taxation, and public policy.
- Display a fundamental understanding of computers and computer information systems, and be familiar with common computer applications such as word processing, spreadsheets, and presentation software.
SUNY General Education Requirement
Students who intend to receive AA, AS, or baccalaureate degrees must satisfy SUNY and campus General Education (GE) requirements to graduate. Students should be aware that GE requirements may vary by academic program. Consult with your academic advisor for program-specific information; for general information: General Education
AAS and AOS degree students may not be required to fulfill General Education (GE) requirements; however, any student who may wish to transfer should complete as many GE courses as possible. Consult with your academic advisor.
Technical Standards for Business & Computer Information Systems Programs
The technical standards listed below are intended to inform students of the skills, abilities, and behavioral expectations required in this program. These technical standards reflect performance abilities and characteristics that are necessary to successfully complete the requirements of this program at SUNY Delhi. These standards are not conditions of admission to the program, but persons interested in applying for admission to the program should review this list to develop a better understanding of the skills, abilities, and behavioral expectations necessary to successfully complete the program. The College complies with the requirements and spirit of Section 504 of the Rehabilitation Act and the Americans with Disabilities Act of 1990; therefore, the College will endeavor to make reasonable accommodations for participants with disabilities who are otherwise qualified.
General Technical Standards
- Attend and participate in all classroom courses.
- Perform all course objectives in classroom or laboratory environments.
- Communicate effectively and professionally when interacting with peer, faculty, other college personnel, guests, and potential employers.
- Maintain the safety and well-being of fellow students in all environments on campus, during internships, and at other college-sponsored activities.
- Acquire information from written documents and computer information systems (including literature searches and data retrieval); identify information presented in images from paper, videos, transparencies, slides, graphic images, and digital and analog representations.*
Business Program Technical Standards
In addition to the general technical standards listed above, students in business programs must, with or without reasonable accommodations, meet the specific technical standards below to successfully complete their degree.
- Cognitive Skills
- Process and retain all information provided in course materials.
- Replicate procedures and complete in proper sequence.
- Sensory Observation Skills
- Judge distance and spatial relationships of objects.
- Process, categorize, and retain information conveyed by color.
- Observe and replicate teacher-demonstrated procedures.
- Motor Skills (Possess sufficient mobility and dexterity to utilize information technology.)
- Execute computer commands.
- Operate necessary tools and equipment.
- Operate computer devices.
- Communication Skills (Communicate effectively and professionally to gather and convey information.)
- Obtain necessary information from oral and written sources.
- Express information coherently.
- Document work accurately.
- Professional Skills
- Develop effective and appropriate relationships with clients, colleagues, coworkers, and others.
- Exhibit integrity and honesty.
- Work independently with minimal supervision.
- Work cooperatively with partners and groups.
- Persist in difficult tasks.
- Maintain positive attitude and work ethic.
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