PGMB 300 - Golf Shop Operations

Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): Junior status

Restriction(s): None

Corequisite(s): None

This course will prepare the student for Level II courses and assessment in the PGA Apprentice program. The student will complete reading assignments, work experience activities, and be required to pass knowledge tests related to Customer Relations, Golf Operations and Merchandising & Inventory Management.

Student Learning Outcomes of the Course:

appreciate the value of people skills in the golf business
define the moment of truth and describe its impact on the customer
describe the golf experience from the customers perspective
identify the key requirements for good customer relations (and potential causes of problems)
understand and use the five-step GEODE model
understand and demonstrate the appropriate use of the seven interpersonal skills
understand and demonstrate the effective use of the four interaction strategies
Understand the direct link between operational policies and procedures and fulfilling the facilitys mission and business objectives
Demonstrate how to develop financial forecasts and budgets, and understand how they can be affected by assumptions and factors
Understand how to use budgets to track financial performance
Describe the purpose and characteristics of effective organization charts and job descriptions
Describe the characteristics and value of effective procedures
Describe the key elements of an effective safety and security program
Identify the key golf operations tools, software, forms, and other control documents
Define the open-to-buy budget is and how it helps you to manage a shops inventory investment
Define what a merchandise assortment plan is and the criteria for merchandise selection
Identify key vendor selection criteria
Describe the common approaches for pricing merchandise
Explain the importance of ordering and receiving procedures in managing merchandise inventory
Describe how golf shop floor plans and merchandise displays help to sell products
Describe common promotional vehicles and how to stage a promotional event
Understand a five-step process for selling products to customers
Monitor sales and inventory levels
Evaluate and respond to financial performance variances