Feb 28, 2020
BUSI 205 - Small Business Management
Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0
A balanced presentation of all aspects of the management and operation of a small business is presented. Emphasis is on direct application of the knowledge gained. Much of the material presented parallels the Small Business Administration management development program.
Student Learning Outcomes of the Course:
- Describe the importance of small business in the U.S. economy.
- Explain reasons for high failure rate of small businesses.
- Assess the merits of an idea for a potential small business.
- Describe different entry strategies and advantages and disadvantages of each.
- Describe the purpose and use of a business plan and the ability to develop one.
- Develop a marketing strategy and marketing mix consistent with a small business.
- Demonstrate knowledge and procedures for starting a small business.
- Demonstrate an understanding of financial management of a small business.
- Define risk management and identify ways small businesses cope with risk.
- Identify and apply leadership styles used in small business management.