BUSI 120 - Business Communications

Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): None

Restriction(s): None

Corequisite(s): None

This is a course offering based on the importance of effective communications, oral and written, in the dynamic environment of today’s business. The subject matter encompasses the study and practical experience in writing effective business communications and presentations. Both phases are developed through planning of each communication to reinforce the art of persuasion, articulate expression, style, and use of psychological insight.

Student Learning Outcomes of the Course:

Students will be able to demonstrate an understanding of the functions, principles, and skills of effective business communications.
Students will be able to identify the terminology used in the business field.
Students will be able to produce common types of business letters and oral presentations.
Students will be able to evaluate oral presentations of their peers according to established criteria.
Students will be able to recall the communication process, writing process, functions and principles of effective business communications.
Students will be able to identify the terminology used in the business field.
Students will produce coherent business messages appropriate for the situation: email, letter, report or blog.
Students will be able to present to the class: an Informative oral presentation, and a Persuasive oral presentation.
Students will be able to effectively complete the Peer Review Form for one speech.