2018-2019 College Catalog 
    
    Apr 28, 2024  
2018-2019 College Catalog [ARCHIVED CATALOG]

PRKM 220 - Park and Recreation Administration


Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): PRKM 110 , PRKM 130 , or permission of the instructor

Restriction(s): None

Corequisite(s): None

Topics include administrative policies and practices in government, non-profit, and commercial agencies; management principles; business procedures; legal provisions, personnel management; public relations; budgeting; marketing and promotion; decision making.

Student Learning Outcomes of the Course:
  1. Explain the concept of management in general and in terms of recreation, parks, and leisure services in particular.
  2. Know the roles, functions and historical perspective of managers.
  3. Understand the concept of leadership specific to the area of management.
  4. Assess an organizations strengths and weaknesses.
  5. Develop effective organizational mission statements.
  6. Learn the importance of organizational goals and objectives.
  7. Determine the roles of strategic and program planning within the successful organization.
  8. Understand the important aspects of personnel management including: job description; recruitment; interviewing, employment law; hiring; training; employee evaluation; rewarding; and employee termination.
  9. Appreciate the importance of the financial management and the budgeting process.
  10. Identify the various sources of revenue generation and how specific revenue activities are selected.
  11. Differentiate between marketing and promotional activities.
  12. Understand the components of a public relations program and how to develop a basic public relations plan.
  13. Define the roles associated with appropriate facility and event management.
  14. Understand the legal aspects associated with recreation management.
  15. Assess the importance of legal liability and the risks associated with managing recreation facilities.