BUSI 260 - Retailing

Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): BUSI 245 or HOSP 215 or permission of the instructor

Restriction(s): None

Corequisite(s): None

The study and analysis of retailing are the major content areas of this course. The analysis includes types of institutions, store location, layout, organization, buying and merchandising techniques, retail advertising and promotion, operation and control methods, and a survey of retailing opportunities.

Student Learning Outcomes of the Course:

Develop an understanding of the functions, principles, concepts, and skills of effective retailing.
Know and apply the terminology used in retailing.
Develop and enhance realistic decision making in retailing situations
Demonstrate the practical and ethical skills and abilities needed/demanded by today’s retailing organizations.
Demonstrate an understanding of how consumer behavior has a part in the management of retail establishments.
Understand the basis for entry level jobs in retailing.
Present the wide variety of careers that are available in retailing