2019 - 2020 College Catalog
Business and Professional Golf Management - BBA
SUNY Curriculum Code: 1509
Minimum Total Credit Hours = 126
1 Restricted electives must have ACCT, BUSI, CITA, HORT, HOSP or GMBA prefix or be additional GE1, GE2, GE3, or GE7 courses. One of these must be an upper level course.
2 The preferred foreign language for this curriculum is Spanish.
Program Learning Outcomes
A graduate of the Business and Professional Golf Management BBA program should be able to:
- Discuss the scope of the golf course management industry.
- Exhibit knowledge of merchandise purchasing, receiving, and display; the basic elements of salesmanship; customer service; and product.
- Demonstrate a thorough understanding of the rules of golf: how they function in a golf operation; how to mark a course for a tournament; how to include programs to better educate the members.
- Demonstrate proficiency as a teacher, coach: how to teach the student, whether private, group or clinic, and have a working knowledge of the golf swing and how to correct it.
- Exhibit knowledge of traditional management theory, leadership, and management roles; organizational structure and change; quality service and function; decision-making; and ethics.
- Exhibit knowledge of computer applications as it relates to merchandise inventory, budgets, lessons, tournament set-ups, tee times, and written communications.
- Exhibit knowledge of organizing golf tournaments, member activities, and other activities as it relates to the entire golf operation annually.
- Understand the complexities of customer satisfaction, and develop creative strategies for effectively managing and resolving customer-service conflicts that may arise.
- Develop strategies for managing conflict and resolving concerns while still meeting the demands of members, guests, employees, and various government agencies.
- Develop a professionally enhanced résumé to include a cover letter and professional portfolio, and develop the interview skills to enable the student to successfully find gainful employment in a chosen career path.
- Have a working understanding of how the golf car fleet is managed.
- Develop an understanding of the basics of club design, repair, and club fitting.
- Develop a working knowledge of business operations to include: an understanding of the accounting process; business terminology; understanding and using a financial statement; writing a functional business plan; developing financial forecasts and budgets; and developing a sound merchandising system to include an open-to-buy plan, a merchandise assortment plan, pricing strategies, and tracking and monitoring inventory.
- Be knowledgeable of the complexities of golf course management and turf grass management to include: mowing, irrigation, aeration, and fertilization practices, as well as cup rotation, tee markers, and limiting play.
- Develop a working knowledge of the food and beverage industry to include: the ability to identify the benefits and characteristics of a successful food and beverage operation; identify the typical levels of food and beverage and determine which services are appropriate; describe the stages of menu costing and development; and identify the phases of staffing the operation.
SUNY General Education Requirement
Students who intend to receive AA, AS, or baccalaureate degrees must satisfy SUNY and campus General Education (GE) requirements to graduate. Students should be aware that GE requirements may vary by academic program. Consult with your academic advisor for program-specific information; for general information: General Education
AAS and AOS degree students may not be required to fulfill General Education (GE) requirements; however, any student who may wish to transfer should complete as many GE courses as possible. Consult with your academic advisor.
Technical Standards for Business and Professional Golf Management Programs
The technical standards listed below are intended to inform students of the skills, abilities, and behavioral expectations required in this program. These technical standards reflect performance abilities and characteristics that are necessary to successfully complete the requirements of this program at SUNY Delhi. These standards are not conditions of admission to the program, but persons interested in applying for admission to the program should review this list to develop a better understanding of the skills, abilities, and behavioral expectations necessary to successfully complete the program. The college complies with the requirements and spirit of Section 504 of the Rehabilitation Act and the Americans with Disabilities Act of 1990; therefore, the college will endeavor to make reasonable accommodations for participants with disabilities who are otherwise qualified.
A student must:
- Perform all course objectives in classroom or laboratory environments.
- Communicate professionally when interacting with peer, faculty, other college personnel, guests, and potential employers.
- Maintain the safety and well being of fellow students in all environments on campus, during internships, and at other college-sponsored activities.
- Acquire information from written documents and computer information systems (including literature searches and data retrieval); identify information presented in images from paper, videos, transparencies, slides, graphic images, and all digital and analog representations.
Additional Technical Standards for students in the Business & Professional Golf Management Program
The mission of the SUNY Delhi Business & Professional Golf Management Program is to teach students the general knowledge and specific skills necessary to grow into professional positions of influence and leadership in the golf industry (i.e., Head Golf Professional, Teaching Professional, Club Manager, Retail Operations Manager, Golf Coach, etc.).
To participate in and successfully complete the BBA degree each student, with or without reasonable accommodations, must be able to:
- Have the ability to perform club repair and design tasks, internship/work experience, classroom activities and procedures; and demonstrate the ability to play a credible game of golf by passing the Playing Ability Test (PAT). Examples of relevant activities include, but are not limited to, the ability to:
- work in all areas of golf operations at a golf facility/pro shop;
- transport golf carts, bags and range balls from storage areas to staging areas;
- perform club repair techniques, including operating tools and equipment;
- be able to communicate golf swing techniques and other game improvement suggestions;
- manage and successfully operate leagues, tournaments, staff, and relevant computer software;
- demonstrate the ability to use golf-related technology to enhance teaching and club-fitting programs;
- Attend and participate in required internship/work experience;
- Have the ability to meet for the hours required to fulfill the task and perform all course objectives that are essential in all classroom, laboratory, and internship/work experience environments.
- Communicate professionally when interacting with peers, faculty, staff, other college personnel, guests, and employers. Examples of relevant communication activity include, but are not limited to:
- use communication skills;
- utilization of the English language;
- ability to interpret communication from other people and respond in a professional fashion.
- Have the ability to meet and perform all course objectives in all classroom, laboratory, and internship/work experience courses. Examples of cognitive ability include, but are not limited to, the ability to:
- demonstrate and participate in the mastery of the College’s curriculum;
- follow directions;
- perform independently;
- process information to prioritize tasks;
- demonstrate skills–recent and cumulative;
- perform mathematical computations;
- prepare essays, reports, and research project as well as other college-level assignments;
- Demonstrate the emotional, behavioral; and social attributes required to work individually and in teams within classrooms, laboratories, and internship/work experience environments. Examples of relevant activities include, but are not limited to, the ability to:
- demonstrate/develop professional working relationships with classmates, instructors, guests, employers, and others;
- function under stress and regulate one’s own reaction;
- adapt to multiple situations and perform multiple tasks;
- adhere to the College’s Student Code of Conduct;
- focus and maintain attention on tasks;
- ability to self-manage;
- Have the ability to maintain the safety and well-being of fellow students without posing a safety threat to themselves or others in all environments on campus, during internship/work experience, and other college-sponsored trips.