HOSP 330 - Hospitality Strategic Mktg

Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): BUSI 245 or HOSP 215

Restriction(s): None

Corequisite(s): None

This course is designed around a thorough analysis of employing marketing strategies to gain sustainable competitive advantages within the hospitality industry. Emphasis is placed on internal analysis, assessment of market structure, competitor evaluation, and strategic planning and implementation within a global hospitality market. Case studies are employed to evaluate current trends and assist in applying the theoretical class material to real-world applications.

Student Learning Outcomes of the Course:

Identify and compare different marketing programs based upon existing companies
Explain the difference between hospitality related services versus hospitality related products and identify services and/or products that complement one another and their impact of marketing
Identify and give specific examples of the six characteristics of a hospitality system
Compare and contrast a market analysis from a feasibility analysis
Conduct one or more forms of market research and be able to apply to a marketing plan for an existing organization
Identify and discuss trends relative to the hospitality and/or tourism industry
Identify and interpret marketing terminology relative to a specific, existing organization
Develop a prototype hospitality strategic marketing plan