2021 - 2022 College Catalog 
    
    Mar 28, 2024  
2021 - 2022 College Catalog [ARCHIVED CATALOG]

CITA 355 - Social Media


Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): BUSI 245  or HOSP 215  

Restriction(s): None

Corequisite(s): None

A survey of usage of social media tools and technology for marketing purposes. Studies the relevance and importance of these tools to new and emerging marketing processes

Student Learning Outcomes of the Course:
  1. Articulate developments in up and coming social media technologies.
  2. Explain which social media platforms meet which business needs.
  3. Compose compelling content in the form of blogs/articles, comments, and competitions to increase brand’s presence and engaging the fan/follower base.
  4. Assess success of a social media campaigns.
  5. Utilize a variety of social media platforms.