BUSI 380 - Consumer Behavior

Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): BUSI 245 or HOSP 215

Restriction(s): None

Corequisite(s): None

This course provides students with an in-depth understanding of the roles and function of consumers in the market place. The course sets out to give a detailed view of the field of consumer behavior and to discuss key concepts and issues. Students are introduced to the consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications.

Student Learning Outcomes of the Course:

To identify/describe a consumer.
To describe the consumer decision process.
To learn and understand the importance that external influences have in consumer behavior.
To learn and understand the various internal influences which effect consumers.
Able to use appropriate terminology to discuss consumer behavior research.
Able to conduct simple consumer behavior research.
To analyze consumer behavior research and determine if it meets a professional standard.
To articulate how current regulations affect consumer behavior research.
Able to understand how the consumer decision process is interrelated to consumer consumption related behaviors.
Able to evaluate the effectiveness of various marketing strategies.
Describe and apply the consumer decision process.
To develop the ability to apply consumer behavior concepts to marketing problems involve consumer consumption and identity implications.