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Apr 19, 2024
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2021 - 2022 College Catalog [ARCHIVED CATALOG]
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BUSI 250 - Salesmanship Credit Hours: 3 Lecture Hours: 3 Laboratory Hours: 0
Prerequisite(s): BUSI 245 or permission of the instructor
Restriction(s): None
Corequisite(s): None
Professional selling techniques are presented and analyzed. Emphasis is placed on developing the ability to sell either products or services to include personal selling basics, customer analysis, the selling process, and sales management. Student demonstrations provide practice in realistic sales presentations.
Student Learning Outcomes of the Course:
- Demonstrate the importance of the Marketing concept and mix in sales
- Illustrate and identify the role of the following in the sales process:
- Personal Selling Values, Systems, and Practices
- Scientific Selling The Psychology of Sales and Sales Planning
- Sales Management, Team Leadership, Planning, Organizing, and Control
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