CITA 355 - Social Media

Credit Hours: 3
Lecture Hours: 3
Laboratory Hours: 0

Prerequisite(s): BUSI 245 or HOSP 215

Restriction(s): None

Corequisite(s): None

A survey of usage of social media tools and technology for marketing purposes. Studies the relevance and importance of these tools to new and emerging marketing processes

Student Learning Outcomes of the Course:

Explain the digital consumers and the social media marketing segments.
Articulate how social media effects marketing research.
Create and maintain podcasts on approved topic.
Articulate information about up and coming social media technologies.
Identify the business needs of an organization.
Explain which social media platforms meet which business needs.
Produce compelling content in the form of blogs/articles, comments, and competitions to increase brands presence and engaging the fan/follower base.
Quantify and analyze success of a social media campaigns.
Utilize analytics to determine effective customer relationship management strategies.
Able to write a project plan for a social media campaign.
Utilize a variety of social media platforms.
Discuss the psychology of online participation.
Define the digital consumer.
Correlate how these changes can be leveraged when developing social media marketing strategies.